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About analytics
See Our AnalyticsWe use an agency-level version of ClickTracks Analytics software. This allows us to set up accounts for clients and monitor their website performance. Each web analytics setup is customized around specific criteria. We look at the overall purpose of the website, determine the business goals including desired outcomes for the website, and look at the overall quality of traffic. Keep in mind, it may not always be about the amount of traffic but rather the quality of that traffic. Does that traffic add to your business? Is your website profitable? We created an analytics account for this website and made it public. This being a brand new site, I wanted to see the quality of traffic and determine readership patterns. Some criteria being evaluated is:
Second, I created funnels to look at groups of related pages to better determine where our overall readership interest lies. For example in the SEO Whitepaper Download (Progression) funnel, I can see that about 12% of our readers look at the SEO abstract. Our of that about 8% download the paper. Funnels have been set up to look at the SEO, PPC, and web analytics pages. To login go to:
To learn how to use this, read the ClickTracks Analytics FAQ. Free Trial Version of Web AnalyticsTry out Clicktracks Appetizer Edition (Free download) |
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