The Book's Example Website

In the book, we use an example website. To explain SEO, we show how to develop keywords, value statements, titles, descriptions, and so on for this site. We do the same for PPC: we show how to create ads, set budgets, calculate the ROI, and so on.

The example is a live site: www.Koi-Planet.com

Visit the site and look at the code to see how it was built.

Knowledge Base

Analytics FAQ

SEO White Paper

PPC White Paper

Case Study: MIT

Bonus Chapter

FAQ Clicktracks

PPC: Find the Glitch

FAQ: Blogs

FAQ: Adsense

Book: Web Analytics Hour a Day

Book: Actionable Web Analytics

Book: Web Analytics Demystified

Book: The Long Tail

Book: IBM on SEM

Book: Vise

Book: Batelle

Book: Goodman