List of Case Studies
Although SEO and PPC are billion-dollar industries, there are very few available case studies of successful applications.
To improve this situation, we present 26 case studies. We describe the situation, recommendations, and results. These are real companies. Either we or trusted partners implemented these SEO/PPC solutions. In most cases, we include results, costs, and ROI.
| Type |
Company |
Issue |
| SEO | Chemotherapy site | Link building |
| SEO | Global toy maker | Title tags |
| SEO | Directory submission to DMOZ | Working with DMOZ |
| SEO | Specialty search engine | SEO and Google Sandbox |
| SEO | Telecommunications company | Site map |
| SEO | Health information portal | Theme pages |
| SEO | Global hotel franchise | SEO |
| SEO | Beverage company | SEO |
| SEO | International bank | Changing the URLs |
| PPC | Business consulting | PPC to sell services |
| PPC | Entertainment & video | Improve a PPC campaign |
| PPC | Winery | Example of a poor campaign |
| PPC | Dentist | Landing pages |
| PPC | Setting up AdSense | Google AdSense |
| PPC | Bed & breakfast inn | Regional Targeting |
| PPC | Web-based enterprise software | Website, landing pages, and PPC |
| PPC | AdWords User Group | Use PPC to find members |
| PPC | Lawyer | Website, landing pages, and PPC |
| PPC | Bookkeeper | Local targeting |
| PPC | Medical devices | Improve a PPC campaign |
| PPC | New Age services | Local targeting for courses |
| PPC | Realtor | Local targeting |
| PPC | Specialty Handbags | Website and PPC |
| PPC | Specialty music instruments | Website, landing pages, and PPC |
| PPC | Semiconductors | Website, landing pages, PPC, and CRM |
| Analytics | Building materials | Web analytics |
|
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